App hosting directory, user, permissions etc

I know this topic has come up within other threads, but after looking at Distillery’s example config:

DELIVER_TO="/home/deploy"

I’m curious what people with more dev/release experience think is the best directory, user, and permissions to publish a phoenix app/website on *nix?

Normally, on freebsd, I will publish under:

usr/local/www/myapp

If anyone can point to a real life production/release guide, that’d be great too, thanks.

Sine it is just a binary as every other after building a release, I’d put it aside of them.

So wherever you put executables which are not from official repositories you can put your release.