The funny thing is I was going to suggest Hex go a step further and think about implementing an ‘App’ store where it gets a percentage of the sale price. I think that could be a fantastic business model that could not only help fund Hex, but afford to pay its team and keep them interested in making it (and perhaps other areas of Elixir) even better.
There is one caveat though - I would limit it to full applications/products only - such as a complete forum application, or a complete social networking application, or a complete chat application, or a complete analytics tool, etc, and even then only where the applications are fully supported (otherwise the app store may become associated with poor software/experience). Basically it would be for products/services that are of a commercial standard and where the creators want a simple delivery system.
I don’t think it should be used to sell your everyday libraries though as I feel that could ultimately hurt Elixir. It may lead to a tendency for authors to want to charge what may seem as little as 99p - thinking it is not much - but the (perhaps psychological) impact could put people off the whole ecosystem and I think that might end up being incredibly bad for Elixir.
But the App Store, for actual apps - that could forge a different path for Elixir (the home of quality, affordable software?). I can’t say whether it would be good or bad… so the powers that be (José, Eric and co!) would really need to think long and hard about it.