Not a book, but in my experiences trying to game SEO on Google and Bing is amazingly difficult. If you want to be high than use HTML5 tags correctly (article, section, etc…) helps a ton on google, and have relevant and accurate content. Anything else Google has got very good at pushing down the results. Meta tags describing tags and site content and such are basically not looked at for SEO anymore (though aggregators and such like them)
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