IMO that’s the main hurdle on the path of the evolution of the web today. Too much vested interests for corporations to allow any radical changes.
EDIT: Also this:
I am sad to report that this has been my experience every time I have read on these matters – our entire history shows forced authority wins every time. If you really make a good compelling case and the public is with you… then your sentiments can outright get outlawed, as a last resort. I see no way for us to be able to retort at all.