Advice on analytics for web traffic

I’ve been building my own personal project https://morphic.pro and I’m at a place where I want to start collecting page hits and other metrics about where the request came from and so forth. So its time to add some analytics to my personal site.

I’ve used Google Analytics many times in the past, and overall it’s a wonderful tool. That said I feel we are living in a time where I trust Google far less than I used to. I’m not going to go full tinfoil hat right now my, but my intuition says I should avoid google.

I’ve also used Mixpanel and again a wonderful tool, but for the same reasons I don’t feel compelled to share my data with Google is the same I feel about sharing my data with anyone.

So that leads me to constantly think, why do I want to outsource this solution? I mean elixir/phoenix is more than capable of recording these requests in a way I can build a nice dashboard for.

And since I think it would be fun and a good showcase of my skill sets I keep going back to this idea.

So before I just jump in and start writing code I wanted to see what other people’s experiences have been when dealing with analytics in their own projects. Did you try your own homegrown solution only to find you went back to google anyways? Did you hit any performance walls that just didn’t make it feasible to do your own thing?

Anyhow, please share your thoughts.