Great blog post Lars! A similar sentiment has definitely been echoed on places like this forum over the last decade; that one of the reasons we love Elixir and Phoenix (and many other projects, like Nerves, Nx, Membrane, Elixir Desktop, Scenic, Ash, Hologram, ECSx, etc) is because they don’t belong or are controlled by a giant corporation (and perhaps especially, one that has shown it cannot be trusted).
I think this kind of support (one based on a more personal level) results in a certain kind of robustness, because as you note, their direction isn’t dictated by the whims of companies whose primary aim is to make as much money as possible - something that often conflicts with the fundamental ideals and essence of what we think of as community.
Btw, some other interesting things that might be noteworthy:
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As far as I am aware, Plataformatec was set up by a group of friends (we have at least two other co-founders here on the forum besides José: @hugobarauna and @georgeguimaraes). So in the scale of sole trader > family business > SME, you could say that it might fall in-between a family business and SME.
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Many people are grateful that Erlang is backed by Ericsson and not one of the FAANG or FAANG-like tech giants. Ericsson appears to be much more corporately responsible than others (many people have worked for them for decades - this is usually a good sign as well). I actually shared this story on the Erlang Forums a little while back but I actually met a CEO of Ericsson many years ago. He was sitting at the back of the plane (so not in first/business class) and one of the crew said he does so because he does not like to waste shareholder money, and that the back of the aeroplane is actually the safest in the event of a crash. So not only was he saving his company money but he was smart too! This may seem like a small thing but this sort of thing reflects (and often influences) company culture - which is usually instilled from the top down.
Out of all the languages that were similarly hyped around the same time as Elixir (including Elm, Crystal, Rust and Go (tho Go and Rust are older at around 18 years old now) Elixir is the only one that took off that wasn’t backed by a giant.
I fear it might become more difficult for newer languages to take off moving forward, and it remains to be seen whether AI may help, or hinder things for them.
I think it’s a shame actually that Crystal hasn’t taken off in a similar way yet - imagine if we could write nifs in Crystal instead of having to learn something like Rust - Crystal is inspired by Ruby too (their slogan used to be: Fast as C, Slick as Ruby). (I wonder if we as a community could help or help make that possible.)
Elixir is testament to the power of genuine community - well done everyone 
