Good practices for email: sending email and Newsletter system

Hello !

I’m wondering about email for SaaS development.

I know that most SaaS app have 2 features:

  • sending email (simple)
  • adding user to newsletter

I want to know if I should use one service or 2 different services for sending email and handling a newsletter.

Usually, I see a checkbox in user sign up form asking if we want to join the newsletter.

What is the good practice on setting up that ?

Also, what do you recommend for email services ?

You don’t necessarily need different services, but those two kinds of emails do get treated differently.

Here’s a good explanation of the difference. Some of the details are Mailchimp-specific and not all email providers allow both kinds.

(I don’t know why the preview above is in German)

1 Like