Pow Plug for soft deleted users resulting in infinite loop

I’ve created this plug from the POW example to check if a user has been soft deleted or not.

defmodule InventoryWeb.Plugs.EnsureUserNotDeleted do

@moduledoc """
  This plug ensures that a user isn't deleted.

  ## Example

      plug MyAppWeb.EnsureUserNotDeleted
  """
  alias InventoryWeb.Router.Helpers, as: Routes
  alias Phoenix.Controller
  alias Plug.Conn
  alias Pow.Plug

  @doc false
  @spec init(any()) :: any()
  def init(opts), do: opts

  @doc false
  @spec call(Conn.t(), any()) :: Conn.t()
  def call(conn, _opts) do
    conn
    |> Plug.current_user()
    |> deleted?()
    |> maybe_halt(conn)
  end

  defp deleted?(%{deleted_at: deleted_at}) when not is_nil(deleted_at), do: true
  defp deleted?(_user), do: false

  defp maybe_halt(true, conn) do
    {:ok, conn} = Plug.clear_authenticated_user(conn)

    conn
    #|> Controller.put_flash(:error, "This account has been deleted.")
    |> Controller.redirect(to: Routes.pow_session_path(conn, :new))
  end

  defp maybe_halt(_any, conn), do: conn

end

This code works when placed in endpoint.ex

  plug Pow.Plug.Session,
    otp_app: :inventory

  plug InventoryWeb.Plugs.EnsureUserNotDeleted

  plug PowPersistentSession.Plug.Cookie

  plug InventoryWeb.Router

When placed in my browser pipeline I get an infinite loop of redirects

defmodule InventoryWeb.Router do
  use InventoryWeb, :router
  use Pow.Phoenix.Router

  use Pow.Extension.Phoenix.Router,
    otp_app: :inventory

  use Plug.ErrorHandler
  use Sentry.Plug

  pipeline :browser do
    plug(:accepts, ["html", "json"])
    plug(:fetch_session)
    plug(:fetch_flash)
    plug(:protect_from_forgery)
    plug(:put_secure_browser_headers)
  end

  pipeline :protected do
    plug Pow.Plug.RequireAuthenticated,
      error_handler: Pow.Phoenix.PlugErrorHandler
  end

  pipeline :id do
    plug(:put_layout, {InventoryWeb.Id.LayoutView, :id})
  end

  pipeline :app do
    plug(:put_layout, {InventoryWeb.App.LayoutView, :app})
  end

  pipeline :admin do
    plug(:put_layout, {InventoryWeb.Admin.LayoutView, :admin})
  end

  # ----------------------------------------------------------------------------

  scope "/" do
    pipe_through [:browser, :id]

    pow_session_routes()
    pow_extension_routes()

    get "/session", Redirect, to: "/session/new"
  end

  scope "/", InventoryWeb.App do
    pipe_through [:browser, :protected, :app]

    get "/", DashboardController, :index
  end

  scope "/admin", InventoryWeb.Admin, as: :admin do
    pipe_through [:browser, :protected, :admin]

    get "/", DashboardController, :index
    resources "/users", UserController
    resources "/customers", CustomerController
    resources "/inventory", InventoryController
    resources "/instructions", InstructionController
    resources "/uploads", UploadController
    resources "/folders", FolderController
    resources "/notes", NoteController
    get "/print", InventoryController, :print
    delete "/mass_delete", InventoryController, :mass_delete
    patch "/mass_shipped_update", InventoryController, :mass_shipped_update
    get "/xlsx_report", InventoryController, :xlsx_export
    get "/send_comment", InventoryController, :send_comment
  end

  def subdomain(subdomain) do
    endpoint = Application.get_env(:inventory, InventoryWeb.Endpoint)

    %URI{
      host: "#{subdomain}.#{endpoint[:url][:host]}",
      port: endpoint[:url][:port] || endpoint[:http][:port]
    }
  end

  if Mix.env() == :dev do
    forward "/sent_emails", Bamboo.SentEmailViewerPlug
  end
end

I can live with it working in endpoint.ex but I’d just like to learn the reasoning behind why it works in the endpoint.ex but not in the browser pipeline. Also you will notice that I have the put_flash commented out. I am unable to send a put_flash on redirect without and error. Any thoughts on that would be great as well. Thanks