I would like to see a scenic-like solution for desktop apps that is based on a NIF which uses the same crates as in zed code editor. This way we would have a native desktop apps that are rendered using by GPU where each UI component could have it’s own beam process.

IMO the biggest thing missing from the ecosystem is a proper database. Mnesia doesn’t cut it, so we’re all left using Postgres et al which feels like a total waste of the BEAM’s potential.

I actually started an experimental side project in this area several months ago and it has been going surprisingly well. Will have to make a post about it soon.

TLDR: There was no copyright issue. I own the copyright to the logo, and the agency’s claims were baseless. After I hired a law firm to analyze the situation, they confirmed my position. The agency CEO has agreed to issue a public apology on LinkedIn.

Longer version:

For those unaware of the situation: After releasing Hologram, I announced it on LinkedIn with our project logo and name. Shortly after, the CEO of a design agency publicly accused me of stealing both their company name and logo. Instead of reaching out privately first, he sent me an email demanding I change the project’s name (and the logo).

The situation was quite stressful. I released Hologram at around 3-4 AM and announced it on various platforms, and his aggressive accusations were literally the first thing I saw when I woke up. What made it worse was that his employees then flooded the LinkedIn announcement thread, engaging in public shaming and bullying behavior.

The logo concept itself is based on common iconography - a minimalist representation of a 2D projection of a hologram machine projecting a hologram. While it’s true that one element of the logo (the icon) is similar, the text treatment is completely different, and they typically only use text in their branding anyway. More importantly, there are thousands of companies and GitHub projects using “Hologram” in their names, and the agency doesn’t hold any trademark rights.

I took this seriously and hired a law firm specializing in trademarks and patents. They thoroughly analyzed the situation and confirmed that the agency’s claims were completely unreasonable. I have clear documentation proving independent creation of our logo and hold the copyright.

The CEO has since removed his LinkedIn post, and we’re awaiting his public rectification. While I understand his initial reaction seeing a similar name and icon, this could have been handled much more professionally through direct communication. If he doesn’t follow through with the agreed-upon public apology, we’ll have to resolve this in court.

Interesting tidbit: After dozens of iterations and finalizing all the geometric calculations, I actually generated the final logomark using an Elixir script that outputs an SVG:

# alfa = 60 degrees
sin_alfa = :math.sqrt(3) / 2
tan_alfa = :math.sqrt(3)

x1 = 0
y1 = 0

x2 = 100
y2 = 0

x3 = 50
y3 = tan_alfa * 50

a = 18
b = a / sin_alfa

x4 = (a + b * tan_alfa) / tan_alfa
y4 = a

x5 = 100 - x4
y5 = a

x6 = 50
y6 = tan_alfa * (50 - b)

File.write!("logomark.svg", """
<svg width="100" height="#{y3 + a}" xmlns="http://www.w3.org/2000/svg">
  <path d="
    M #{x1} #{y1} L #{x2} #{y2} L #{x3} #{y3} Z
    M #{x4} #{y4} L #{x5} #{y5} L #{x6} #{y6} Z
  " fill="#a78bfa" fill-rule="evenodd" />

  <rect x="#{a}" y="#{y3}" width="#{100 - 2 * a}" height="#{a}" fill="#a78bfa" />
</svg>
""")

This whole experience has been quite draining…I appreciate your concern about this situation! @hubertlepicki